Statistically speaking, 80% of all women are wearing the wrong bra size. Be sure to get fitted when trying one on!
Being “measured” for a bra is not the same as being “fitted”. A tape measure merely provides a guide, but you really only know if a bra fits when you try it on! Don’t squeeze yourself into a bra that isn’t perfect.
Different brands and styles all fit slightly differently. Never assume that if you wear a Maidenform (or any other brand) bra in a 32B, that you will also wear a Victoria’s Secret (or any other brand) bra in a 32B. Every brand differs slightly in size and style so you may need to try on a variety of bras to see which is best for your own shape!
Watch the following video to see how your bra should fit: